To celebrate World Youth Skills Day, on this 15th July we would like to highlight the accomplishments and inspiration of our “Advertising marketing and Media Strategist” course attendees below. The World Youth Skills Day has been celebrated yearly since 2014 after the United Nations General Assembly declared it to further highlight the importance of investing in our youth and their skills to achieve employment opportunities, decent work and support for entrepreneurship.
What are some skills you would like to develop or improve on? How can you utilize your skills to become an agent of change and better our world?
“I decided to enroll in the ‘Advertising Marketing and Media Strategist’ course primarily due to my strong interest in the field of marketing, as I am fascinated by the way brands present themselves to the public through marketing campaigns. This training provided me with a lot of useful information and practical examples and strengthened my knowledge and skills for further professional development. The program is very comprehensive, covering basic marketing principles as well as advanced advertising strategies and media use. I would definitely recommend this course to anyone who shares my interest in marketing, advertising, and media strategies, as it will help them improve their skills and become more competitive in the job market.” – Amra
“I decided to apply for the ‘Advertising Marketing and Media Strategist Professional’ course because I wanted to enhance my skills in marketing and media. The course fully met my expectations, providing comprehensive knowledge on audience targeting, communication goal setting, media selection, and campaign effectiveness tracking. This training will significantly benefit me in my further professional advancement, especially in developing strategic marketing campaigns. I would recommend this course to anyone looking to excel in marketing and media.” – Lejs
“I decided to apply because I needed to enhance my knowledge in marketing to advance in my career. As for my expectations, they were met… I would recommend it to someone already working in this field, also to someone just starting out, I would say that without practice they won’t learn much.” – Margarita
The United Nations has always recognized and supported the passion, imagination, and innovation of young people, acknowledging their crucial role in the development and betterment of societies worldwide. Throughout history, youth have been a powerful force for change, and today they face numerous challenges, including violence, injustice, unemployment, and the climate crisis.
To become effective agents of change, we must provide our youth with opportunities to learn and grow, whether through formal education or informal training. These opportunities equip them with invaluable skills needed to thrive in today’s job market. This principle is encapsulated in SDG 4: Quality Education, which commits to “ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.” Essential skills for youth to excel in the 21st century include problem-solving, social skills, communication skills, information literacy, media literacy, and critical thinking.
As UN Secretary-General António Guterres aptly stated, “Today, and every day, let’s work to transform education. And let’s ensure that youth have what they need to build skills for shaping a more peaceful, sustainable future for all.”
This training was organized within the framework of the ReLOaD2 project funded by the European Union (EU) and implemented by the United Nations Development Programme in BiH (UNDP BiH). The goal of organizing various trainings within the ReLOaD2 project is to strengthen the capacity of young people and develop their skills.
